![]() It also cites her more than 525,000 subscribers, which lets potential advertisers and collaborators know the level of exposure they’d get working with her. ![]() Beneath the montage, the page tells you about what she’s best known for: hosting a YouTube channel with vlogs, a docuseries and tech reviews. The top of the page grabs your attention and gives you a sense of her work and personality with a lively video montage of her interviewing artists and celebrities, skateboarding through her hometown of NYC and even juggling. Instead of having a dedicated About Us page, she includes everything you’d need to know about her upfront on her website’s homepage, effectively making it an About Us page. Sara Dietschy is a YouTube star and popular online content creator whose website promotes her many projects clearly and with her trademark energy. This About Us page breaks rules in all the right ways. ![]() The page ends with an “Explore Twitter” CTA, which links to login. Further down, the page reads “Spark a global conversation,” which communicates the message that Twitter is an interactive, international platform, without saying it outright. Their main header reads: “Twitter is what’s happening in the world and what people are talking about right now,” which stokes the reader’s fear of missing out. The design of their main About Us page is simple, with bars of bright, solid colors and minimal text. Using this approach, site visitors get to see the Twitter platform in action rather than reading about it. For example, as of the time of this writing, all of the tweets featured on their About Us page included resources for COVID-19. Instead, Twitter showcases users’ tweets to show all of that. In fact, they don’t explain what their platform does, how it works or who uses it at all. But you won’t see stats like that on Twitter’s About Us page. Hundreds of millions of people use Twitter every month. They go on to tell site visitors: “We're excited to start a visual dialogue, learn about you, and make something beautiful together.” Between this compelling copy, the charming photo of their studio with a chocolate lab roaming around, and list of their major clients, most of which are household names like Target and Facebook, who wouldn’t want to give them a try? They also offer more detail about their work and what they believe in. They also list their contact information twice: both in its own section of the page and the static footer. Scroll and you’re given the options to learn more about their collaboration process or see their work mentioned in leading design publications. Right above that, they have a bold statement that tells you who they are, what they do and that they’re passionate about it: “.a creative studio that loves to learn, collaborate and create.” The rest of the page builds on that statement, and their credibility. Right away, visitors see a large photo of partners Nathan Strandberg and Katie Kirk smiling authentically. The page has a sleek design that matches the feel of the company and the rest of their website. On Eight Hour Day’s About Us page, it’s clear to see why they’re a successful and prestigious design and illustration studio.
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